InnoCraft - Privacy Policy

This Policy describes the information we collect from you, how we use that information and our legal basis for doing so. It also covers whether and how that information may be shared and your rights and choices regarding the information you provide to us.

This Privacy Policy applies to the information that we obtain through your use of InnoCraft websites including,, and others.  This Privacy Policy does not cover the website where the Privacy Policy applies.

Table of contents

Who we are

InnoCraft, the company founded by the creators of Matomo, provides digital analytics products and services that help individuals and businesses keep full control over their data.

"InnoCraft Ltd", a New Zealand company (NZBN 6106769) headquartered at: 150 Willis St, 6011 Wellington, New Zealand. Because InnoCraft is located outside of the EU, the InnoCraft team has named a representative in the EU.

If you have any questions about this privacy policy, please contact our privacy team at

We will never sell your personal data to anyone.

What We Collect and Receive

In order for you to create an account on InnoCraft and use our Services, we need to collect and process certain information. Depending on your use of the Services, that may include:

Opt-out of website tracking

You can opt out of being tracked by our Matomo Analytics instance below:

Your Rights

You have the right to be informed of Personal Data processed by InnoCraft, a right to rectification/correction, erasure and restriction of processing. You also have the right to ask from us a structured, common and machine-readable format of Personal Data you provided to us.

We can only identify you via your email address and we can only adhere to your request and provide information if we have Personal Data about you through you having made contact with us directly and/or you using our site and/or service. We cannot provide, rectify or delete any data that we store on behalf of our users or customers.

To exercise any of the rights mentioned in this Privacy Policy and/or in the event of questions or comments relating to the use of Personal Data you may contact InnoCraft’s support team:

In addition, you have the right to lodge a complaint with the data protection authority in your jurisdiction.

Subprocessors (InnoCraft Cloud)

We use a select number of trusted external service providers for certain technical data processing and/or service offerings. These service providers are carefully selected and meet high data protection and security standards. We only share information with them that is required for the services offered and we contractually bind them to keep any information we share with them as confidential and to process Personal Data only according to our instructions.

InnoCraft uses the following subprocessors to process the data collected by InnoCraft Cloud customers:


Data location and security


Amazon Web Services

Frankfurt, Germany

Secure Hosting Infrastructure for servers and databases and logs.

Amazon Web Services


Secure CDN (Content Delivery Network) to store and deliver JavaScript files. The use of the CDN feature is optional and can be disabled. No personal data is collected by our CDN.


Paris, France

Secure Hosting Infrastructure for servers and databases and logs.

Please refer to the Data Processing Agreement for more information:

Terms & Conditions:

Third party services we use

When you visit our websites, or purchase products or services, we use the following third party services which may collect personal data:


Purpose of processing

Lawful basis

Data location and security

Personal data collected by the third party

Privacy policy

InnoCraft Cloud

To collect and analyse information about how you interact with our websites (web analytics), and to recognize and stop any misuse

Legitimate interest


Anonymised IP address, Pages visited, browser and device used, and more.

Google Captcha

To avoid receiving spam emails

Legitimate interest


IP address, Cookie


To send you our newsletter emails after you signup

Explicit consent



Help Scout

To receive and reply to your messages after you contact us

Legitimate interest


IP address, Message sent, Name, Email...

PayPal and Braintree

To receive payments

Legitimate interest


Payment transactions details (name, payment details, IP address…)

Retention of data

We will retain your information as long as your account is active, as necessary to provide you with the services or as otherwise set forth in this Policy. We will also retain and use this information as necessary for the purposes set out in this Policy and to the extent necessary to comply with our legal obligations, resolve disputes, enforce our agreements and protect InnoCraft’s legal rights.

We also collect and maintain aggregated, anonymized or pseudonymized information which we may retain indefinitely to protect the safety and security of our site, improve our Services or comply with legal obligations.

Privacy Policy Changes

We may update this Policy from time to time. If we do, we’ll let you know about any material changes, either by notifying you on the website or by sending you an email.

Contact Us


Contact form: